The badge you can't buy.

Every accountant with the vetted badge has had their public information and client feedback reviewed by our editors. Here's exactly how it works.

STEP 1

They apply

Firms tell us their specialties and the clients they serve best.

STEP 2

We check their claims

What they told us on the application, checked against what they publish. Nothing else is asked of them.

STEP 3

We review clients

We find what clients are really saying it's like to work with them.

STEP 4

We read the public record

What the firm publishes about itself, and the public reviews. We do not verify licenses or certifications.

RESULT

Not every firm passes

The rest get a full refund, and can reapply after a year.

✓What earns the badge

A straight account of what they do and who they serve, that matches what they publish

Clients who'd hire them again, in their own words

A clear picture of who they're right for, and who they're not

Client feedback we sourced ourselves, not the testimonials they chose to show us

✕What gets a no

Anything in the public record that contradicts what they told us

Client feedback that tells a different story

Marketing claims their clients don't back up

Trying to negotiate the review away. It happens.

The badge is not the end of it.

Negatives stay visible. If clients mention slow replies, it goes on the profile. Partners can respond, never delete.

We keep checking. Anything we haven't verified yet is marked with a question mark, not hidden.

Tell us if it goes wrong. Every profile has a tell-us link. Real reports get investigated, and badges get pulled.

Vetted firms are not listed by ad spend or marketing dominance. They are chosen by our team.

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What our “Vetted” badge means

The "Vetted" designation means our editors have reviewed the firm’s publicly available information and reviews. Please note: some "Vetted" firms may be past or current clients of our company. This badge is not financial advice or an endorsement. We do not verify state licenses, credentials, or conduct background checks. You are strictly required to conduct your own extensive independent research to validate any professional before engaging their services.